Flagship Programme · Lucknow Exclusive
Advanced Digital Marketing
with Generative AI —
6 Month Career Transformation
Advanced Digital Marketing is US Soft Lucknow’s flagship program. It is designed for the modern digital economy of 2026. Unlike traditional courses that teach tools in isolation, this program teaches you how to think like a digital marketing strategist, execute like a professional, and grow like an entrepreneur.
Every module includes AI-integrated workflows, because in 2026, a marketer who uses AI is 5x more productive than one who doesn’t. This is not a separate add-on. AI is woven into every topic.
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Counselling Session
30 minutes. Honest answers. Zero pressure.
- Zero spam. No sales calls before your session. Your data stays private.
ISO Certified
Lucknow
Since 1993
ATS Resume + Mock Interviews
B2B Internal Placement Network
12 In-Depth Modules
30% Theory · 70% Live Practice
₹5,000
Registration to Lock Seat
4 equal EMIs after
100%
Live Portfolio on Graduation
1
Month Shadow Internship
Inside Real Digital Marketing Company
Full Curriculum · Click Any Module to Expand
26 Week 12 Modules
Every Topic Explained In Depth.
Click any module below to see the full topic breakdown, tools you’ll master, and the live project deliverable for each module.
MODULE 1: Digital Marketing Foundation & Strategy Week 1
- History of Marketing — Traditional vs Digital: Key Differences in 2026
- Understanding the Digital Consumer Journey — Awareness to Conversion
- Digital Marketing Channels Overview — SEO, SEM, SMM, Email, Content, Affiliate
- Marketing Funnel & Buyer Personas — How to Define Your Target Audience
- Setting SMART Digital Marketing Goals for Business
- Understanding Online Business Models — eCommerce, Service, SaaS, Creator
- Competitor Analysis Framework — How to Study & Beat Your Competition
- AI Tool Introduction — ChatGPT, Gemini, Claude: When to Use What
MODULE 2: Brand Designing — Professional Brand Identity for Clients Week 2-3
- Brand Strategy
- Brand Archetypes
- Color Psychology in Marketing
- Building Professional Color Palettes
- Typography Mastery
- Logo Design Principles
- Creating a Brand Style Guide
- Assignment: Create a complete Brand Identity System for an assigned business
MODULE 3:Graphics Designing — Marketing Creative Production Week 4
- Design Principles for Marketing
- Visual Communication Theory
- Canva Advanced
- Marketing Collateral Design
- Digital Ad Creative Design
- Social Media Graphics
- Infographic and Data Visualization
- Presentation Design for Client Decks
- AI Production Workflow
- Assignment: Design a complete marketing creative set for a real or assigned brand
MODULE 4:Content Writing — SEO, Marketing Copy & Brand Writing Week 5-7
- Content Marketing Strategy
- Audience Identification and Buyer Touch Point Analysis
- Content Types Across Buyer Stages
- Blog Post Mastery
- Copywriting Fundamentals
- Ad Copywriting
- Social Media Writing
- Content Repurposing
- AI-Powered Content Writing, Editing and Proofreading
- Assignment: Write a full content set — Blog post + Ad copy + Landing page + 5 captions
MODULE 5: Video Scripting — YouTube, Ads, Reels & Brand Videos Week 5-7
- Why Video Script Quality Determines Video Performance
- Types of Marketing Videos
- YouTube Video Script Structure
- Hook Writing for Video
- Reel and Short-Form Script Mastery
- Ad Script Writing
- Script to Screen Direction
- Faceless Video Scripts
- AI for Video Scripting
- Assignment: Write a full script set — YouTube video + 2 Ad scripts + 3 Reel scripts
MODULE 6: Video Editing — Professional Marketing Video Production Week 8-10
- Video Production Fundamentals
- Camera and Smartphone Setup for Professional-Quality Marketing Videos
- Audio Post-Production
- DaVinci Resolve Full Workflow
- CapCut Desktop for Social
- Clipchamp for Client Deliverables
- Canva Video for Marketing
- Video Ad Production
- Subtitles, Captions and Accessibility
- Assignment: Produce a complete video set — YouTube video + Meta Ad + Brand Reel
MODULE 7 : Website & WordPress Mastery Week 11-13
- How Websites Work — Domain, Hosting, DNS Explained Simply
- Buying Domain & Hosting — Live Walkthrough
- Understanding cPanel — File Manager, Backups, Email Setup
- Installing WordPress — Step-by-Step Live Session
- WordPress Dashboard, Themes & Plugins — Complete Tour
- Building Home Page, About Page & Blog Section
- AI-Assisted Website Content Writing — ChatGPT Prompts for Web Copy
MODULE 8: Search Engine Optimization (SEO) Week 14-16
- How Search Engines Work — Crawling, Indexing & Ranking
- SEO Ranking Factors 2026 — What Google Actually Prioritizes
- Keyword Research Mastery — Semrush, Ubersuggest, Google Keyword Planner
- Search Intent — Informational, Navigational, Transactional, Commercial
- On-Page SEO — Title Tags, Meta Descriptions, Header Tags, URL Structure
- Content Optimization — Keyword Density, LSI Keywords, Content Length
- Image Alt Tags, Anchor Text, Schema Markup
- Technical SEO — Site Speed, Mobile-First Index, Core Web Vitals
- Google Search Console — Setup, Reports, Sitemap & Indexing
- Off-Page SEO & Link Building — 7 Proven Techniques
- Local SEO — Google Business Profile Optimization
- NAP Optimization & Local Citations
- SEO Audit — How to Audit Any Website in 30 Minutes
- AI for SEO — ChatGPT Prompts for Meta Tags, Content Briefs & Keyword Clusters
MODULE 9: Social Media Marketing (SMM) Week 17-19
- Social Media Landscape 2026 — Platform Demographics & Business Use Cases
- Social Media Strategy Framework — Goals, Pillars, Posting Frequency
- Facebook for Business — Page Setup, Groups, FB Messenger Strategy
- Facebook Posting Ideas & Algorithm Hacks
- Instagram for Business — Profile Optimization & Algorithm 2026
- Instagram Content Mix — Feed Posts, Reels, Stories, Lives, Close Friends
- Instagram Growth Strategy — Organic Follower Building Techniques
- LinkedIn Marketing — Profile Optimization, Network Growth, B2B Strategy
- LinkedIn Post Ideas & Content That Gets Impressions
- YouTube Channel Setup, Optimization & Community Building
- WhatsApp Business & WhatsApp Broadcast Marketing
- Social Media Content Calendar — Planning 30 Days in Advance
- AI for Social Media — Predis.ai, Canva AI, Caption Generators
- Social Media Analytics — What to Measure & How to Report
MODULE 10: Meta Ads — Facebook & Instagram Advertising Week 20-23
- Introduction to Paid Social Advertising
- Meta Business Suite & Ads Manager
- Facebook Pixel & Meta Events
- Ad Account Structure
- Types of Ads — Image, Video, Carousel, Collection, Stories, Reels Ads
- Campaign Objectives — Awareness, Traffic, Engagement, Leads, Sales
- Audience Targeting
- Advanced Targeting — Interest, Behavior, Demographics Deep Dive
- Ad Budgeting — Daily vs Lifetime Budget, Bidding Strategies
- Creating Your First Ad Campaign — Live Walkthrough
- Ad Copywriting & Creative Best Practices for Meta
- Retargeting & Remarketing on Facebook & Instagram
- Ad Performance Analysis — Key Metrics, ROAS, CPA, CPL
- AI for Meta Ads — Using AI to Generate Ad Creatives & Copy
MODULE 11: Google Ads — Search, Display & YouTube Week 23-26
- Google Ads Ecosystem — How It Works, Auction System, Quality Score
- Google Ads Account Structure — Campaigns, Ad Groups, Keywords, Ads
- Keyword Research for Google Ads
- Search Campaign Setup
- Writing High-Converting Google Search Ads
- Conversion Tracking Setup
- Google Display Ads — Targeting Methods, Ad Sizes, Design Tips
- Display Campaign Creation
- YouTube Ads — Types: Skippable, Non-Skippable, Bumper, Discovery
- Google Ads Optimization — Bid Adjustments, Ad Schedules, Audience Layers
- Integrating Google Ads with GA4 for Advanced Reporting
MODULE 12: AI-Integrated Digital Marketing Workflows
- ChatGPT Advanced Prompting for Every Digital Marketing Task
- Building Custom GPTs for Repetitive Marketing Workflows
- Google Gemini for Research, Competitive Analysis and Strategy
- Claude for Long-Form Content, Editing and Complex Reasoning Tasks
- Canva AI — Brand Generation, Ad Creatives, Social Graphics Workflow
- AI for SEO — Keyword Research, Content Briefs, Meta Tags, Schema
- AI for Paid Ads
- AI for Social Media
- AI Video Tools
- Building Your Agency AI Stack
- Prompt Engineering Masterclass
60+ Tools Covered
Every Tool You'll Use
As a Professional.
Hands-on practice in every session. You graduate knowing how to use every tool professionally — not just what they’re called.
Design, Brand & Video
.
Canva Pro +AI
DaVinci Resolve
Capcut
Inshot
Clipchamp
Adobe Express
Leonardo AI
Grok
SEO & Analytics
.
Semrush
Ahrefs
Ubersuggest
Screaming Frog
Google Analytics 4
Google Tag Manager
Paid Advertising
.
Ads Manager
Google Ads
Facebook Pixel
YouTube Ads
Keyword Planner
Merchant Center
AI & Productivity
.
Chat GPT
Gemini
Claude
Mailchimp
NotebookLM
Gamma
Notion AI
Perplexity AI
Career Outcomes
What You Can Do After
This Programme.
Upon completing all 17 modules and the capstone, you will be able to deliver a full 360-degree digital marketing service independently.
Design Brands & Marketing Creatives
Build complete brand identity systems, create ad creatives, design social media graphics, produce marketing videos — professionally, for real clients, from Day 1.
Write Copy & Scripts That Convert
Write ad copy, blog posts, landing pages, email sequences, WhatsApp broadcasts, and full video scripts — across every format and funnel stage.
Run Google & Meta Ad Campaigns
Launch, manage, and optimise complete Google and Meta advertising campaigns independently — with conversion tracking, A/B testing, and real ROAS reporting.
Rank Websites on Google
Execute technical SEO audits, keyword strategies, on-page optimisation, local SEO, and link building — for Lucknow businesses or international clients.
Student Outcomes
Real Students. Real Results.
Real Names.
The moment I walked in, I knew this was different. It does not feel like a coaching centre. It feels like a corporate office. The faculty are all actual practitioners — not teachers reading from slides.
Saif
Student → Working Digital Marketing Professional
I visited 4–5 institutes before joining. Most taught the same template designs. Here they taught me the design concept — Canva Pro, AI tools, speed, professional client workflow. Totally different.
Shagun
Fresher → Graphic Designer & AI Visual Specialist
I studied Digital Marketing from another famous institute first. They only taught theory. At US Soft, the mentors personally sat with me on my live campaigns. I should have come here first.
Abhishek
Student → Working Ads Expert
US Soft did not just teach me editing — they taught me AI Video Strategy. I understood how to use tools commercially, not just creatively. In 3 months I grew my channel to 4,000+ subscribers.
Kamran
Student → YouTuber & Content Creator
Course Investment
₹34,999 — The Most Honest Fee
in Lucknow's DM Education Market.
All-inclusive. No hidden charges. AI tools worth ₹1,50,000 included. What you see is what you pay.
✓ All-Inclusive · No Hidden Charges
Advanced Digital Marketing
with AI — Full Programme
₹34,999
- 17 dedicated modules across every DM discipline
- 180 classroom hours — 5 days/week
- 6 live projects with real brand deliverables
- 40+ practical assignments (one per session)
- 60+ industry-standard tools — hands-on practice
- AI tools worth ₹1,50,000 — fully integrated, no extra cost
- Batch limited to 10-15 students — maximum attention
- Offline classroom — Chinhat, Lucknow campus
- ATS resume + LinkedIn + mock interview support
- US Soft Lucknow Completion Certificate
FAQ
Questions Before You Enrol.
What is included in the ₹34,999 fee - are there hidden charges?
₹34,999 is all-inclusive. It covers all 17 modules, 180 classroom hours, 6 live projects, 40+ assignments, 60+ tool practice sessions, AI tools worth ₹1,50,000 integrated throughout, placement support (resume, LinkedIn, mock interview, job referrals), and the US Soft Lucknow Completion Certificate. No hidden charges. No AI tool fees. No exam fees. No certificate fees. What we quote is what you pay.
Why is Al integrated in every module and not sold separately?
Because AI is not a bonus skill in 2026 — it is the baseline. Every module has specific AI tasks: Brand Design uses Canva AI, Content Writing uses ChatGPT prompts, SEO uses AI for keyword clustering, Video Scripting uses ChatGPT, Email Marketing uses AI subject line tools. Module 14 is a dedicated AI workflow masterclass covering ChatGPT, Claude, Gemini, Canva AI, and prompt engineering. Competing programmes charge ₹1,50,000 extra for AI. We include it in the base fee because it is not optional.
Why is the batch size limited to 10-15 students?
Personal attention is what separates this programme from a lecture theatre course. With 10-15 students maximum per batch, every student gets their assignments reviewed individually, gets face-time with faculty on their live projects, and gets mock interviews that are genuinely useful. We keep batches small deliberately.
Can I join with no prior background in design, writing, or marketing?
Yes. The programme starts from the fundamentals in every discipline — Module 1 begins with the history and theory of marketing, Module 2 teaches colour psychology and design from first principles, Module 5 teaches video scripting from why video works. You do not need any prior background in any discipline. The only requirement is commitment — 5 days a week, 2 hours a session, for 26 weeks.
Is this course available online or only offline?
This programme is exclusively offline — at our Chinhat, Faizabad Road, Lucknow campus. 5 days per week, 2 hours per session. The offline format is intentional: live client projects require real-time collaboration, design and video feedback requires in-person critique, and the limited-batch classroom dynamic is core to how the programme works. We do not offer a recorded or online substitute for this course.
What is the difference between this and the Essential Digital Marketing course?
The Essential programme is a 4-month fast-track covering the core channels — website, social media, Google Ads, Meta Ads, email, analytics. The Advanced programme is a 26-week deep-dive across 17 dedicated disciplines — including full modules on Brand Design, Video Scripting, Video Editing, eCommerce, Affiliate, Freelancing/Agency Management, and AI integration throughout. If the Essential is a map of digital marketing, the Advanced is mastery of each territory on that map.