Advanced Digital Marketing Course in Lucknow
with
Generative AI
US Soft’s advanced digital marketing course in Lucknow is a 6-month transformation programme built inside a working US technology company — not a coaching centre. You will master performance marketing (Google Ads and Meta Ads with real budget), technical SEO (E-E-A-T, Core Web Vitals, AI search optimisation), and Agentic AI systems (RAG pipelines, CrewAI multi-agent workflows) that do the work of an entire marketing team. Unlike other institutes in Lucknow, you work on live client campaigns from Week 1, build a portfolio with real URLs, and graduate with an ISO 9001:2015 certified credential backed by a company founded in Austin, Texas in 1993. If you want a digital marketing career — not just a certificate — this is the programme.
6-Month Flagship Programme with Agentic AI, Live Client Projects & Guaranteed Internship
Book Your Free
Counselling Session
30 minutes. Honest answers. Zero pressure.
- Zero spam. No sales calls before your session. Your data stays private.
ISO Certified
Lucknow
Since 1993
ATS Resume + Mock Interviews
B2B Internal Placement Network
12 In-Depth Modules
30% Theory · 70% Live Practice
₹5,000
Registration to Lock Seat
4 equal EMIs after
100%
Live Portfolio on Graduation
1
Month Shadow Internship
Inside Real Digital Marketing Company
Full Curriculum · Click Any Module to Expand
26 Week 12 Modules
Every Topic Explained In Depth.
Click any module below to see the full topic breakdown, tools you’ll master, and the live project deliverable for each module.
MODULE 1: Digital Marketing Foundation & Strategy Week 1
- History of Marketing — Traditional vs Digital: Key Differences in 2026
- Understanding the Digital Consumer Journey — Awareness to Conversion
- Digital Marketing Channels Overview — SEO, SEM, SMM, Email, Content, Affiliate
- Marketing Funnel & Buyer Personas — How to Define Your Target Audience
- Setting SMART Digital Marketing Goals for Business
- Understanding Online Business Models — eCommerce, Service, SaaS, Creator
- Competitor Analysis Framework — How to Study & Beat Your Competition
- AI Tool Introduction — ChatGPT, Gemini, Claude: When to Use What
MODULE 2: Brand Designing — Professional Brand Identity for Clients Week 2-3
- Brand Strategy
- Brand Archetypes
- Color Psychology in Marketing
- Building Professional Color Palettes
- Typography Mastery
- Logo Design Principles
- Creating a Brand Style Guide
- Assignment: Create a complete Brand Identity System for an assigned business
MODULE 3:Graphics Designing — Marketing Creative Production Week 4
- Design Principles for Marketing
- Visual Communication Theory
- Canva Advanced
- Marketing Collateral Design
- Digital Ad Creative Design
- Social Media Graphics
- Infographic and Data Visualization
- Presentation Design for Client Decks
- AI Production Workflow
- Assignment: Design a complete marketing creative set for a real or assigned brand
MODULE 4:Content Writing — SEO, Marketing Copy & Brand Writing Week 5-7
- Content Marketing Strategy
- Audience Identification and Buyer Touch Point Analysis
- Content Types Across Buyer Stages
- Blog Post Mastery
- Copywriting Fundamentals
- Ad Copywriting
- Social Media Writing
- Content Repurposing
- AI-Powered Content Writing, Editing and Proofreading
- Assignment: Write a full content set — Blog post + Ad copy + Landing page + 5 captions
MODULE 5: Video Scripting — YouTube, Ads, Reels & Brand Videos Week 5-7
- Why Video Script Quality Determines Video Performance
- Types of Marketing Videos
- YouTube Video Script Structure
- Hook Writing for Video
- Reel and Short-Form Script Mastery
- Ad Script Writing
- Script to Screen Direction
- Faceless Video Scripts
- AI for Video Scripting
- Assignment: Write a full script set — YouTube video + 2 Ad scripts + 3 Reel scripts
MODULE 6: Video Editing — Professional Marketing Video Production Week 8-10
- Video Production Fundamentals
- Camera and Smartphone Setup for Professional-Quality Marketing Videos
- Audio Post-Production
- DaVinci Resolve Full Workflow
- CapCut Desktop for Social
- Clipchamp for Client Deliverables
- Canva Video for Marketing
- Video Ad Production
- Subtitles, Captions and Accessibility
- Assignment: Produce a complete video set — YouTube video + Meta Ad + Brand Reel
MODULE 7 : Website & WordPress Mastery Week 11-13
- How Websites Work — Domain, Hosting, DNS Explained Simply
- Buying Domain & Hosting — Live Walkthrough
- Understanding cPanel — File Manager, Backups, Email Setup
- Installing WordPress — Step-by-Step Live Session
- WordPress Dashboard, Themes & Plugins — Complete Tour
- Building Home Page, About Page & Blog Section
- AI-Assisted Website Content Writing — ChatGPT Prompts for Web Copy
MODULE 8: Search Engine Optimization (SEO) Week 14-16
- How Search Engines Work — Crawling, Indexing & Ranking
- SEO Ranking Factors 2026 — What Google Actually Prioritizes
- Keyword Research Mastery — Semrush, Ubersuggest, Google Keyword Planner
- Search Intent — Informational, Navigational, Transactional, Commercial
- On-Page SEO — Title Tags, Meta Descriptions, Header Tags, URL Structure
- Content Optimization — Keyword Density, LSI Keywords, Content Length
- Image Alt Tags, Anchor Text, Schema Markup
- Technical SEO — Site Speed, Mobile-First Index, Core Web Vitals
- Google Search Console — Setup, Reports, Sitemap & Indexing
- Off-Page SEO & Link Building — 7 Proven Techniques
- Local SEO — Google Business Profile Optimization
- NAP Optimization & Local Citations
- SEO Audit — How to Audit Any Website in 30 Minutes
- AI for SEO — ChatGPT Prompts for Meta Tags, Content Briefs & Keyword Clusters
MODULE 9: Social Media Marketing (SMM) Week 17-19
- Social Media Landscape 2026 — Platform Demographics & Business Use Cases
- Social Media Strategy Framework — Goals, Pillars, Posting Frequency
- Facebook for Business — Page Setup, Groups, FB Messenger Strategy
- Facebook Posting Ideas & Algorithm Hacks
- Instagram for Business — Profile Optimization & Algorithm 2026
- Instagram Content Mix — Feed Posts, Reels, Stories, Lives, Close Friends
- Instagram Growth Strategy — Organic Follower Building Techniques
- LinkedIn Marketing — Profile Optimization, Network Growth, B2B Strategy
- LinkedIn Post Ideas & Content That Gets Impressions
- YouTube Channel Setup, Optimization & Community Building
- WhatsApp Business & WhatsApp Broadcast Marketing
- Social Media Content Calendar — Planning 30 Days in Advance
- AI for Social Media — Predis.ai, Canva AI, Caption Generators
- Social Media Analytics — What to Measure & How to Report
MODULE 10: Meta Ads — Facebook & Instagram Advertising Week 20-23
- Introduction to Paid Social Advertising
- Meta Business Suite & Ads Manager
- Facebook Pixel & Meta Events
- Ad Account Structure
- Types of Ads — Image, Video, Carousel, Collection, Stories, Reels Ads
- Campaign Objectives — Awareness, Traffic, Engagement, Leads, Sales
- Audience Targeting
- Advanced Targeting — Interest, Behavior, Demographics Deep Dive
- Ad Budgeting — Daily vs Lifetime Budget, Bidding Strategies
- Creating Your First Ad Campaign — Live Walkthrough
- Ad Copywriting & Creative Best Practices for Meta
- Retargeting & Remarketing on Facebook & Instagram
- Ad Performance Analysis — Key Metrics, ROAS, CPA, CPL
- AI for Meta Ads — Using AI to Generate Ad Creatives & Copy
MODULE 11: Google Ads — Search, Display & YouTube Week 23-26
- Google Ads Ecosystem — How It Works, Auction System, Quality Score
- Google Ads Account Structure — Campaigns, Ad Groups, Keywords, Ads
- Keyword Research for Google Ads
- Search Campaign Setup
- Writing High-Converting Google Search Ads
- Conversion Tracking Setup
- Google Display Ads — Targeting Methods, Ad Sizes, Design Tips
- Display Campaign Creation
- YouTube Ads — Types: Skippable, Non-Skippable, Bumper, Discovery
- Google Ads Optimization — Bid Adjustments, Ad Schedules, Audience Layers
- Integrating Google Ads with GA4 for Advanced Reporting
MODULE 12: AI-Integrated Digital Marketing Workflows
- ChatGPT Advanced Prompting for Every Digital Marketing Task
- Building Custom GPTs for Repetitive Marketing Workflows
- Google Gemini for Research, Competitive Analysis and Strategy
- Claude for Long-Form Content, Editing and Complex Reasoning Tasks
- Canva AI — Brand Generation, Ad Creatives, Social Graphics Workflow
- AI for SEO — Keyword Research, Content Briefs, Meta Tags, Schema
- AI for Paid Ads
- AI for Social Media
- AI Video Tools
- Building Your Agency AI Stack
- Prompt Engineering Masterclass
60+ Tools Covered
Every Tool You'll Use
As a Professional.
Hands-on practice in every session. You graduate knowing how to use every tool professionally — not just what they’re called.
Design, Brand & Video
.
SEO & Analytics
.
Paid Advertising
.
Ads Manager
Google Ads
Facebook Pixel
YouTube Ads
Keyword Planner
Merchant Center
AI & Productivity
.
Career Outcomes
What You Can Do After
This Programme.
Upon completing all 17 modules and the capstone, you will be able to deliver a full 360-degree digital marketing service independently.
Design Brands & Marketing Creatives
Build complete brand identity systems, create ad creatives, design social media graphics, produce marketing videos — professionally, for real clients, from Day 1.
Write Copy & Scripts That Convert
Write ad copy, blog posts, landing pages, email sequences, WhatsApp broadcasts, and full video scripts — across every format and funnel stage.
Run Google & Meta Ad Campaigns
Launch, manage, and optimise complete Google and Meta advertising campaigns independently — with conversion tracking, A/B testing, and real ROAS reporting.
Rank Websites on Google
Execute technical SEO audits, keyword strategies, on-page optimisation, local SEO, and link building — for Lucknow businesses or international clients.
Student Outcomes
Real Students. Real Results.
Real Names.
The moment I walked in, I knew this was different. It does not feel like a coaching centre. It feels like a corporate office. The faculty are all actual practitioners — not teachers reading from slides.
Saif
Student → Working Digital Marketing Professional
I visited 4–5 institutes before joining. Most taught the same template designs. Here they taught me the design concept — Canva Pro, AI tools, speed, professional client workflow. Totally different.
Shagun
Fresher → Graphic Designer & AI Visual Specialist
I studied Digital Marketing from another famous institute first. They only taught theory. At US Soft, the mentors personally sat with me on my live campaigns. I should have come here first.
Abhishek
Student → Working Ads Expert
US Soft did not just teach me editing — they taught me AI Video Strategy. I understood how to use tools commercially, not just creatively. In 3 months I grew my channel to 4,000+ subscribers.
Kamran
Student → YouTuber & Content Creator
Course Investment
₹37,999 — The Most Honest Fee
in Lucknow's DM Education Market.
All-inclusive. No hidden charges. AI tools worth ₹1,50,000 included. What you see is what you pay.
✓ All-Inclusive · No Hidden Charges
Advanced Digital Marketing
with AI — Full Programme
₹37,999
- 17 dedicated modules across every DM discipline
- 180 classroom hours — 5 days/week
- 6 live projects with real brand deliverables
- 40+ practical assignments (one per session)
- 60+ industry-standard tools — hands-on practice
- AI tools worth ₹1,50,000 — fully integrated, no extra cost
- Batch limited to 10-15 students — maximum attention
- Offline classroom — Chinhat, Lucknow campus
- ATS resume + LinkedIn + mock interview support
- US Soft Lucknow Completion Certificate
FAQ
Questions Before You Enrol.
What is included in the ₹37,999 fee - are there hidden charges?
₹34,999 is all-inclusive. It covers all 17 modules, 180 classroom hours, 6 live projects, 40+ assignments, 60+ tool practice sessions, AI tools worth ₹1,50,000 integrated throughout, placement support (resume, LinkedIn, mock interview, job referrals), and the US Soft Lucknow Completion Certificate. No hidden charges. No AI tool fees. No exam fees. No certificate fees. What we quote is what you pay.
Why is Al integrated in every module and not sold separately?
Because AI is not a bonus skill in 2026 — it is the baseline. Every module has specific AI tasks: Brand Design uses Canva AI, Content Writing uses ChatGPT prompts, SEO uses AI for keyword clustering, Video Scripting uses ChatGPT, Email Marketing uses AI subject line tools. Module 14 is a dedicated AI workflow masterclass covering ChatGPT, Claude, Gemini, Canva AI, and prompt engineering. Competing programmes charge ₹1,50,000 extra for AI. We include it in the base fee because it is not optional.
Why is the batch size limited to 10-15 students?
Personal attention is what separates this programme from a lecture theatre course. With 10-15 students maximum per batch, every student gets their assignments reviewed individually, gets face-time with faculty on their live projects, and gets mock interviews that are genuinely useful. We keep batches small deliberately.
Can I join with no prior background in design, writing, or marketing?
Yes. The programme starts from the fundamentals in every discipline — Module 1 begins with the history and theory of marketing, Module 2 teaches colour psychology and design from first principles, Module 5 teaches video scripting from why video works. You do not need any prior background in any discipline. The only requirement is commitment — 5 days a week, 2 hours a session, for 26 weeks.
Is this course available online or only offline?
This programme is exclusively offline — at our Chinhat, Faizabad Road, Lucknow campus. 5 days per week, 2 hours per session. The offline format is intentional: live client projects require real-time collaboration, design and video feedback requires in-person critique, and the limited-batch classroom dynamic is core to how the programme works. We do not offer a recorded or online substitute for this course.
What is the difference between this and the Essential Digital Marketing course?
The Essential programme is a 4-month fast-track covering the core channels — website, social media, Google Ads, Meta Ads, email, analytics. The Advanced programme is a 26-week deep-dive across 17 dedicated disciplines — including full modules on Brand Design, Video Scripting, Video Editing, eCommerce, Affiliate, Freelancing/Agency Management, and AI integration throughout. If the Essential is a map of digital marketing, the Advanced is mastery of each territory on that map.
WHO SHOULD JOIN
This Advanced Digital Marketing Course in Lucknow?
This advanced digital marketing course in Lucknow is not built for a single student profile. Whether you are a B.Tech graduate stuck without campus placements, a UPSC aspirant needing a high-income backup career, or a local business owner tired of overpaying agencies for basic social media posts, this programme meets you at your starting point. US Soft does not require prior coding, design, or marketing experience — Module 1 starts from absolute fundamentals. The only requirement is commitment: 5 days a week for 26 weeks. In return, you graduate with a live portfolio of real client work, hands-on experience with 60+ AI tools, and placement support that helps our students secure starting salaries between ₹18,000 and ₹45,000 per month in Lucknow’s digital economy. Your background does not define your career trajectory here — your willingness to work hard does.
Fresh Graduates
Your degree taught you theory. Employers want practical skills. You will learn SEO, Google Ads, and AI automation — the exact skills Lucknow agencies hire for. Walk into your first interview with a live portfolio of real campaigns, not just a printed CV.
Job-Seekers
Gap months hurt your resume. This programme fills that gap with hard proof. You get an ATS-optimised CV, mock interviews, and live campaign URLs to show hiring managers. Average placement time for our job seekers is under 45 days post-graduation.
UPSC Aspirants
Years of study build strong analytical and writing skills — both are mandatory for content strategy and SEO. Digital marketing gives you a realistic income source while you prepare. Freelance clients pay ₹15,000–₹30,000/month for part-time SEO and content work.
Homemakers
Freelance digital marketing does not require a 9-to-5 commute. You can manage social media, write content, or run ad campaigns for clients from home. Our students typically start earning within 3 months of beginning the freelance module.
Shop Owners
Stop paying agencies ₹25,000–₹50,000/month for basic posts. Learn to run your own Meta Ads, Google Ads, and Google Business Profile. The ₹37,999 course fee pays for itself in saved agency costs within the first two months.
Career Changers
Already working in sales, HR, or finance? Add digital marketing to your existing domain knowledge. A sales professional who knows performance marketing earns 40% more than a salesperson without it.
Freelancers
A portfolio without AI integration is obsolete in 2026. You will learn automation tools that let you deliver the output of a 3-person team alone, allowing you to take on more clients and charge higher monthly retainers.
Anyone Serious
: No age limit. No degree filter. If you are willing to work hard for 6 months, US Soft gives you the curriculum, the tools, the mentors, and the placement network to make it happen.